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Determinants of customer-based brand equity: evidence from CIMB

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Bibliographic Details
Main Authors: Nezakati, Hossein *, Azmir, Osman, Mazuki, Abdullah @ Muhammad, Mimi, Liana Abu, Asgari, Omid
Format: Book Section
Published: McGraw Hill Education 2012
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/2070/
https://www.academia.edu/3613576/Determinants_of_Customer_Brand_Based_Equity_Evidence_form_CIMB_pp163_170
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id my.sunway.eprints.2070
record_format eprints
spelling my.sunway.eprints.20702022-04-28T12:23:55Z http://eprints.sunway.edu.my/2070/ Determinants of customer-based brand equity: evidence from CIMB Nezakati, Hossein * Azmir, Osman Mazuki, Abdullah @ Muhammad Mimi, Liana Abu Asgari, Omid HF Commerce McGraw Hill Education 2012 Book Section PeerReviewed Nezakati, Hossein * and Azmir, Osman and Mazuki, Abdullah @ Muhammad and Mimi, Liana Abu and Asgari, Omid (2012) Determinants of customer-based brand equity: evidence from CIMB. In: Contemporary issues in management and marketing. McGraw Hill Education, Malaysia, pp. 155-165. ISBN 9789675771439 https://www.academia.edu/3613576/Determinants_of_Customer_Brand_Based_Equity_Evidence_form_CIMB_pp163_170
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
topic HF Commerce
spellingShingle HF Commerce
Nezakati, Hossein *
Azmir, Osman
Mazuki, Abdullah @ Muhammad
Mimi, Liana Abu
Asgari, Omid
Determinants of customer-based brand equity: evidence from CIMB
format Book Section
author Nezakati, Hossein *
Azmir, Osman
Mazuki, Abdullah @ Muhammad
Mimi, Liana Abu
Asgari, Omid
author_facet Nezakati, Hossein *
Azmir, Osman
Mazuki, Abdullah @ Muhammad
Mimi, Liana Abu
Asgari, Omid
author_sort Nezakati, Hossein *
title Determinants of customer-based brand equity: evidence from CIMB
title_short Determinants of customer-based brand equity: evidence from CIMB
title_full Determinants of customer-based brand equity: evidence from CIMB
title_fullStr Determinants of customer-based brand equity: evidence from CIMB
title_full_unstemmed Determinants of customer-based brand equity: evidence from CIMB
title_sort determinants of customer-based brand equity: evidence from cimb
publisher McGraw Hill Education
publishDate 2012
url http://eprints.sunway.edu.my/2070/
https://www.academia.edu/3613576/Determinants_of_Customer_Brand_Based_Equity_Evidence_form_CIMB_pp163_170
_version_ 1732948170658283520
score 13.211869

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