Internal marketing strategies in United Arab Emirates higher education
Purpose-This paper seeks to analyze the impact of internal marketing orientations (IMOs) on the competitiveness of higher education institutions (HEIs) in the United Arab Emirates (UAE). Design/methodology/approach-A stratified random sampling was employed to collect data from a pool of 5,968 facul...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1545/ http://doi.org/10.1108/JEIM-03-2020-0105 |
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