Internal marketing strategies in United Arab Emirates higher education
Purpose-This paper seeks to analyze the impact of internal marketing orientations (IMOs) on the competitiveness of higher education institutions (HEIs) in the United Arab Emirates (UAE). Design/methodology/approach-A stratified random sampling was employed to collect data from a pool of 5,968 facul...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Published: |
Emerald
2020
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1545/ http://doi.org/10.1108/JEIM-03-2020-0105 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|