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Internal marketing strategies in United Arab Emirates higher education

Purpose-This paper seeks to analyze the impact of internal marketing orientations (IMOs) on the competitiveness of higher education institutions (HEIs) in the United Arab Emirates (UAE). Design/methodology/approach-A stratified random sampling was employed to collect data from a pool of 5,968 facul...

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Bibliographic Details
Main Authors:	Muneeb, D., Tehseen, Shehnaz *, Amin, M., Kader, F., Latif, K. L.
Format:	Article
Published:	Emerald 2020
Subjects:	HF Commerce LB2300 Higher Education
Online Access:	http://eprints.sunway.edu.my/1545/ http://doi.org/10.1108/JEIM-03-2020-0105
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