The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
Abstract Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store...
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2015
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| Online Access: | http://irep.iium.edu.my/46817/2/Program_Book.docx http://irep.iium.edu.my/46817/3/Paper_2.docx http://irep.iium.edu.my/46817/4/INCOMaR2015.pdf http://irep.iium.edu.my/46817/ |
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