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The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia

Abstract Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store...

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Main Author: Haque, A. K. M. Ahasanul
Format: Conference or Workshop Item
Language:English
English
English
Published: 2015
Subjects:
HF5428 Retail trade
Online Access:http://irep.iium.edu.my/46817/2/Program_Book.docx
http://irep.iium.edu.my/46817/3/Paper_2.docx
http://irep.iium.edu.my/46817/4/INCOMaR2015.pdf
http://irep.iium.edu.my/46817/
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spelling my.iium.irep.468172016-02-04T07:37:07Z http://irep.iium.edu.my/46817/ The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia Haque, A. K. M. Ahasanul HF5428 Retail trade Abstract Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store attributes and customer brand loyalty. A self-administered questionnaire was used to collect data (n=418), from the customers visiting hypermarkets such as Tesco, Aeon Big, Mydin and Giant’s in metropolitan Kuala Lumpur, Malaysia. Structural Equation Modeling is employed to analyze the data. The results demonstrate that store attribute has a direct effect on customers’ perceived value as well as on their loyalty with the store brand. The store attribute also has an indirect effect on store brand loyalty via customers’ perceived value of the store brand. The study recommends hypermarkets to understand customers’ perception towards their brand in order to develop better marketing strategy which can enable them differentiate themselves from competitors. © 2016 The Authors. Published by Elsevier B.V. Peer-review under responsibility of Faculty of Business Management, Universiti Teknologi MARA. Keywords: Store Attribute, Perceived Value, Customer Brand Loyalty 2015-10 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/46817/2/Program_Book.docx application/pdf en http://irep.iium.edu.my/46817/3/Paper_2.docx application/pdf en http://irep.iium.edu.my/46817/4/INCOMaR2015.pdf Haque, A. K. M. Ahasanul (2015) The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia. In: 5th International Conference on Marketing and Retailing , 12-13 October 2015, Penang. (In Press)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
English
topic HF5428 Retail trade
spellingShingle HF5428 Retail trade
Haque, A. K. M. Ahasanul
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
description Abstract Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store attributes and customer brand loyalty. A self-administered questionnaire was used to collect data (n=418), from the customers visiting hypermarkets such as Tesco, Aeon Big, Mydin and Giant’s in metropolitan Kuala Lumpur, Malaysia. Structural Equation Modeling is employed to analyze the data. The results demonstrate that store attribute has a direct effect on customers’ perceived value as well as on their loyalty with the store brand. The store attribute also has an indirect effect on store brand loyalty via customers’ perceived value of the store brand. The study recommends hypermarkets to understand customers’ perception towards their brand in order to develop better marketing strategy which can enable them differentiate themselves from competitors. © 2016 The Authors. Published by Elsevier B.V. Peer-review under responsibility of Faculty of Business Management, Universiti Teknologi MARA. Keywords: Store Attribute, Perceived Value, Customer Brand Loyalty
format Conference or Workshop Item
author Haque, A. K. M. Ahasanul
author_facet Haque, A. K. M. Ahasanul
author_sort Haque, A. K. M. Ahasanul
title The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
title_short The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
title_full The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
title_fullStr The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
title_full_unstemmed The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
title_sort effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from malaysia
publishDate 2015
url http://irep.iium.edu.my/46817/2/Program_Book.docx
http://irep.iium.edu.my/46817/3/Paper_2.docx
http://irep.iium.edu.my/46817/4/INCOMaR2015.pdf
http://irep.iium.edu.my/46817/
_version_ 1643613066737221632
score 13.211869

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