Examining the determinants of mobile commerce adoption through UTAUT: a structural equation modelling
Abstract: In the past couple of decades, there has been a substantial improvement in mobile commerce development. Despite the development of mobile commerce, its adoption rate is still low in Malaysia compared to other countries in the region, such as Indonesia, Thailand, and the Philippines. Thi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Otago Polytechnic
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/116519/7/116519_Examining%20the%20determinants.pdf http://irep.iium.edu.my/116519/ https://www.scope-journal.com/ |
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| Summary: | Abstract: In the past couple of decades, there has been a substantial
improvement in mobile commerce development. Despite the development of
mobile commerce, its adoption rate is still low in Malaysia compared to other
countries in the region, such as Indonesia, Thailand, and the Philippines. This
study aims to examine the determinants of mobile commerce adoption among
users in Malaysia. This study introduces novel research that offers a complete
perspective on the unified theory of acceptance and use of technology (UTAUT)
and its correlation with perceived trust in mobile commerce transactions. This
study used a convenient sampling by employing a survey from consumers in
Malaysia with certain criteria. The study also employed structural equation
modelling (SEM) based on analysis of momentum structure (AMOS). The
findings showed that the adoption intention of mobile commerce is significantly
influenced by perceived trust, performance expectancy, and effort expectancy.
Furthermore, the adoption of mobile commerce is greatly affected by the
adoption intention of mobile commerce and the facilitating conditions. This
study provides an understanding of perceived trust and the adoption of mobile
commerce among consumers in Malaysia. We suggest that mobile commerce
providers improve their platforms and services to enhance the adoption rate of
mobile commerce in Malaysia. |
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