Examining the determinants of mobile commerce adoption through UTAUT: a structural equation modelling
Abstract: In the past couple of decades, there has been a substantial improvement in mobile commerce development. Despite the development of mobile commerce, its adoption rate is still low in Malaysia compared to other countries in the region, such as Indonesia, Thailand, and the Philippines. Thi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Otago Polytechnic
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/116519/7/116519_Examining%20the%20determinants.pdf http://irep.iium.edu.my/116519/ https://www.scope-journal.com/ |
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