Uniqueness of Malaysia’s halal gastronomy in promoting Muslim-friendly tourism hub
Malaysia’s Halal gastronomy, with its deep roots in Islamic dietary laws, presents a strategic opportunity to enhance the country's position as a premier destination for Muslim-friendly tourism. Despite Malaysia's rich culinary heritage, the potential of Halal gastronomy to drive tourism a...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
HH Publisher
2024
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Subjects: | |
Online Access: | http://irep.iium.edu.my/116405/7/116405_Uniqueness%20of%20Malaysia%E2%80%99s%20halal%20gastronomy.pdf http://irep.iium.edu.my/116405/ https://journals.hh-publisher.com/index.php/JHIS/article/view/1026/584 https://doi.org/10.36877/jhis.a0000555 |
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Summary: | Malaysia’s Halal gastronomy, with its deep roots in Islamic dietary laws, presents a strategic opportunity to enhance the country's position as a premier destination for Muslim-friendly tourism. Despite Malaysia's rich culinary heritage, the potential of Halal gastronomy to drive tourism and economic growth remains underexplored. This study aims to fill this gap by conducting a qualitative analysis of the cultural, economic, and societal impacts of Halal gastronomy on Malaysia's tourism industry. Through a comprehensive review of existing literature and qualitative data, the paper provides insights into how Malaysia can harness Halal gastronomy to strengthen its identity as a welcoming and inclusive destination for Muslim travellers. |
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