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Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust

This paper analyses the recall of two products from the Indonesian instant noodle brand Mie Sedaap. This recall followed the discovery by food safety regulators in Hong Kong and Singapore of the Korean Spicy Chicken and Korean Spicy Soup’s prohibited chemical, ethylene oxide. The incident resulted i...

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Main Authors: Abdullah, Nur Nabilah, Ramdzan Ali, Al Amirul Eimer, Ramli, Mohd Safwan
Format: Article
Language:English
Published: IIUM Press 2024
Subjects:
H Social Sciences (General)
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/113100/7/113100_Crisis%20in%20a%20cup%20managing%20the%20Mie%20Sedaap%20recall.pdf
http://irep.iium.edu.my/113100/
https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/260/131
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spelling my.iium.irep.1131002024-07-11T07:36:55Z http://irep.iium.edu.my/113100/ Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust Abdullah, Nur Nabilah Ramdzan Ali, Al Amirul Eimer Ramli, Mohd Safwan H Social Sciences (General) HF5001 Business. Business Administration This paper analyses the recall of two products from the Indonesian instant noodle brand Mie Sedaap. This recall followed the discovery by food safety regulators in Hong Kong and Singapore of the Korean Spicy Chicken and Korean Spicy Soup’s prohibited chemical, ethylene oxide. The incident resulted in recalls in both countries between September and October 2022. Being aware of the fact that the adverse consequences were detrimental for the business, the present case study will discuss the ways, in which the Mie Sedaap brand acted in relation to the reputation management when the product was recalled and the ways, in which the company ensured the customers and other stakeholders that their trust was still valued by the company. Moreover, the discussion will entail the integration of some of the SDG aspects namely; good health and wellbeing (SDG 3), responsible consumption and production (SDG 12), and the partnerships for the goals (SDG 17) to analyse the overall effects and the response measures in containing food safety and sustainability issues. IIUM Press 2024-07-10 Article PeerReviewed application/pdf en http://irep.iium.edu.my/113100/7/113100_Crisis%20in%20a%20cup%20managing%20the%20Mie%20Sedaap%20recall.pdf Abdullah, Nur Nabilah and Ramdzan Ali, Al Amirul Eimer and Ramli, Mohd Safwan (2024) Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust. IIUM Journal of Case Studies in Management, 15 (2). pp. 91-95. ISSN 2810-2327 E-ISSN 2710-7175 https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/260/131
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H Social Sciences (General)
HF5001 Business. Business Administration
spellingShingle H Social Sciences (General)
HF5001 Business. Business Administration
Abdullah, Nur Nabilah
Ramdzan Ali, Al Amirul Eimer
Ramli, Mohd Safwan
Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust
description This paper analyses the recall of two products from the Indonesian instant noodle brand Mie Sedaap. This recall followed the discovery by food safety regulators in Hong Kong and Singapore of the Korean Spicy Chicken and Korean Spicy Soup’s prohibited chemical, ethylene oxide. The incident resulted in recalls in both countries between September and October 2022. Being aware of the fact that the adverse consequences were detrimental for the business, the present case study will discuss the ways, in which the Mie Sedaap brand acted in relation to the reputation management when the product was recalled and the ways, in which the company ensured the customers and other stakeholders that their trust was still valued by the company. Moreover, the discussion will entail the integration of some of the SDG aspects namely; good health and wellbeing (SDG 3), responsible consumption and production (SDG 12), and the partnerships for the goals (SDG 17) to analyse the overall effects and the response measures in containing food safety and sustainability issues.
format Article
author Abdullah, Nur Nabilah
Ramdzan Ali, Al Amirul Eimer
Ramli, Mohd Safwan
author_facet Abdullah, Nur Nabilah
Ramdzan Ali, Al Amirul Eimer
Ramli, Mohd Safwan
author_sort Abdullah, Nur Nabilah
title Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust
title_short Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust
title_full Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust
title_fullStr Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust
title_full_unstemmed Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust
title_sort crisis in a cup: managing the mie sedaap recall and rebuilding trust
publisher IIUM Press
publishDate 2024
url http://irep.iium.edu.my/113100/7/113100_Crisis%20in%20a%20cup%20managing%20the%20Mie%20Sedaap%20recall.pdf
http://irep.iium.edu.my/113100/
https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/260/131
_version_ 1805880560171614208
score 13.211869

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