The effects of brand image and brand trust on patients’ satisfaction: an application of private hospitals in Dhaka city of Bangladesh
This study examines the effects of brand image and trust on patients’ satisfaction with private hospitals in Dhaka, Bangladesh. This study is a Quantitative research. For collecting the data, the sample size is 359 patients selected via purposive sampling using survey questionnaires on eight top lis...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kardan University
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/110423/7/110423_The%20effects%20of%20brand%20image%20and%20brand%20trust.pdf http://irep.iium.edu.my/110423/ https://www.kjems.kardan.edu.af |
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