Crisis in a cup: managing the Mie Sedaap recall and rebuilding trust

This paper analyses the recall of two products from the Indonesian instant noodle brand Mie Sedaap. This recall followed the discovery by food safety regulators in Hong Kong and Singapore of the Korean Spicy Chicken and Korean Spicy Soup’s prohibited chemical, ethylene oxide. The incident resulted i...

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Bibliographic Details
Main Authors: Abdullah, Nur Nabilah, Ramdzan Ali, Al Amirul Eimer, Ramli, Mohd Safwan
Format: Article
Language:English
Published: IIUM Press 2024
Subjects:
Online Access:http://irep.iium.edu.my/113100/7/113100_Crisis%20in%20a%20cup%20managing%20the%20Mie%20Sedaap%20recall.pdf
http://irep.iium.edu.my/113100/
https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/260/131
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