Determining Technology Readiness in Adopting Social Media Marketing Among Asnaf Entrepreneurs in Rural Destination Kuala Perlis
Rural tourism cannot flourish without small companies (SMEs) to support its operations and long-term viability. Small and medium-sized enterprises (SMEs) in tourist towns not only handle the main production firm but also function as a tourist attraction. However, it is known that due to their low ca...
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| Main Authors: | , , , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/112747/1/ICLET%202023_2_Determining%20Technology%20Readiness%20in%20Adopting%20Social%20Media.pdf http://irep.iium.edu.my/112747/ https://conference.iium.edu.my/iclet2023/ |
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