Influence of ulūl albāb on sustaining competitive advantage of small businesses in Malaysia

Small businesses in Malaysia encounter difficulties in sustaining their competitive advantage in rapidly evolving markets. To effectively address this problem, owners and strategists of small businesses should possess technical knowledge, intelligence, and strategic insight that is known as ulūl alb...

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Bibliographic Details
Main Authors: Mhd. Sarif, Suhaimi, Ismail, Yusof, Zainudin, Dolhadi
Format: Article
Language:English
Published: Global Academic Excellence 2024
Subjects:
Online Access:http://irep.iium.edu.my/112236/2/112236_Influence%20of%20ul%C5%ABl%20alb%C4%81b%20on%20sustaining%20competitive.pdf
http://irep.iium.edu.my/112236/
http://www.aijbes.com/current.asm
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