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Determining Technology Readiness in Adopting Social Media Marketing Among Asnaf Entrepreneurs in Rural Destination Kuala Perlis

Rural tourism cannot flourish without small companies (SMEs) to support its operations and long-term viability. Small and medium-sized enterprises (SMEs) in tourist towns not only handle the main production firm but also function as a tourist attraction. However, it is known that due to their low ca...

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Bibliographic Details
Main Authors: Mohd Sabri, Wardina Hani, Mohd, Nur Shuhadah, Abd Rahman, Nur Hidayah, Kamarudin, Lina Munirah, Shahidan, Athifah Najwani
Format: Proceeding Paper
Language:English
Published: 2024
Subjects:
BPH Islamic Economics
BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development
HB3711 Business cycles. Economic fluctuations
T Technology (General)
Online Access:http://irep.iium.edu.my/112747/1/ICLET%202023_2_Determining%20Technology%20Readiness%20in%20Adopting%20Social%20Media.pdf
http://irep.iium.edu.my/112747/
https://conference.iium.edu.my/iclet2023/
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http://irep.iium.edu.my/112747/1/ICLET%202023_2_Determining%20Technology%20Readiness%20in%20Adopting%20Social%20Media.pdf
http://irep.iium.edu.my/112747/
https://conference.iium.edu.my/iclet2023/

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