The impact of perceived value on customer loyalty towards private commercial banks in Bangladesh: the mediating role of customer satisfaction
The primary objective of this study is to examine the influence of multidimensional perceived value on customer loyalty through the mediating role of customer satisfaction towards the private commercial banks in Bangladesh. Using a convenient sampling technique, 367 responses were valid for be...
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/101220/21/101220_The%20Impact%20of%20Perceived%20Value%20of%20Customer%20Loyalti_Abstract%20paper.pdf http://irep.iium.edu.my/101220/2/Acceptance%20Letter%20GIMAC13%20Ahasanul%20%201.pdf http://irep.iium.edu.my/101220/27/The%20impact%20of%20perceived%20%28Abstract%29_Prof_Ahsanul_Haq.pdf http://irep.iium.edu.my/101220/ |
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