What makes customer purchase intention for hypermarket products in Malaysia?
This study intends to discover factors affecting customers’ purchase intention to visit hypermarkets in Malaysia. The primary objective of this study is to understand the variables that affect customers’ hypermarket buying intention. Therefore, it will examine the relationships between TPB model...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/100785/2/Conference%20Program%20and%20Proceedings%20-%202nd%20IOUCRIS%202022_19%20August.pdf http://irep.iium.edu.my/100785/18/What%20makes%20customer%20purchase.pdf http://irep.iium.edu.my/100785/ |
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