Determinants of customer loyalty for roadside restaurants in Malaysia: a structural equation modeling approach
Customer loyalty has become a fundamental and crucial focus for any business in the retail food industry. Therefore, every organization concentrating on gaining customer loyalty to extend profits and maintain sustainability within the business arena. This study aims to identify the determinants...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Southern Academic Publisher
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/94917/1/94917_Determinants%20of%20customer%20loyalty%20for%20roadside%20restaurants.pdf http://irep.iium.edu.my/94917/ https://www.ijirp.com/journal/determinants-of-customer-loyalty-for-roadside-restaurants-in-malaysia-a-structural-equation-modeling-approach https://doi.org/10.51430/IJIRP.2021.11.005 |
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Internet
http://irep.iium.edu.my/94917/1/94917_Determinants%20of%20customer%20loyalty%20for%20roadside%20restaurants.pdfhttp://irep.iium.edu.my/94917/
https://www.ijirp.com/journal/determinants-of-customer-loyalty-for-roadside-restaurants-in-malaysia-a-structural-equation-modeling-approach
https://doi.org/10.51430/IJIRP.2021.11.005