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Ethnocultural empathy and electronic word-of-mouth trust: shaping consumer boycott intention

The purpose of this research is to investigate the extent to which attitudes, subjective norms, and perceived behavioural control (independent variables) influence the intention to boycott (dependent variable) in light of the conflict between Israel and Palestine, while also being moderated by ethno...

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書目詳細資料
主要作者:	Soong, Ru Yee
格式:	Final Year Project / Dissertation / Thesis
出版:	2024
主題:	H Social Sciences (General) HA Statistics HT Communities. Classes. Races
在線閱讀:	http://eprints.utar.edu.my/7042/1/Completed_Research_Project_Soong_Ru_Yee.pdf http://eprints.utar.edu.my/7042/
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