Ethnocultural empathy and electronic word-of-mouth trust: shaping consumer boycott intention
The purpose of this research is to investigate the extent to which attitudes, subjective norms, and perceived behavioural control (independent variables) influence the intention to boycott (dependent variable) in light of the conflict between Israel and Palestine, while also being moderated by ethno...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/7042/1/Completed_Research_Project_Soong_Ru_Yee.pdf http://eprints.utar.edu.my/7042/ |
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