Examining the antecedents of perceived enjoyment and flow experience in impulsive purchases behavior during Tiktok live streaming: a study from the perspective of Tiktok users
Due to the rapid growth of the e-commerce market in Malaysia, TikTok has become one of the popular platforms that Malaysian consumers to make online purchases. Consequently, it is very important to delve into the factors driving Malaysian consumers to purchase during the TikTok live streaming. The...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6716/1/202310%2D45_TAN_HONG_QING_TANG_KIN_LEONG_TAN_HONG_QING.pdf http://eprints.utar.edu.my/6716/ |
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