Antecedents and consequences of beauty and cosmetic products impulse purchase on Tiktok
Recently, there has been a notable growth of e-commerce, social commerce, and live stream commerce within the industry, thus Malaysian consumers are increasingly searching for beauty and cosmetic products through their social media platforms. This phenomenon has made social media an important player...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6717/1/202310%2D46_KONG_CHI_KEI_TANG_KIN_LEONG_KONG_CHI_KEI.pdf http://eprints.utar.edu.my/6717/ |
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