The impact of live streaming commerce to MSMES' performance: a comparision between Tiktok and Facebook
With the development of technology, live streaming has covered various industries, such as the education industry, the entertainment industry and so on. Thus, this study focused on the new emerging technology for shopping, which is live streaming commerce. This is because there is an empirical gap...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/6305/1/202306%2D11_Low_Pei_Yu_LOW_PEI_YU.pdf http://eprints.utar.edu.my/6305/ |
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