Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES
The purpose for this research project is to study the impact of employer branding on Malaysian Gen Z’s intention to apply to local SMEs. Employer branding may affect the Malaysian Gen Z’s intention to apply to local SMEs through the economic value, social value, development value, and organisational...
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Main Authors: | Lum, Yat Kwai, Ng, Hui Yen |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2023
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/6049/1/fyp_BA_2023_LYK.pdf http://eprints.utar.edu.my/6049/ |
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