Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES

The purpose for this research project is to study the impact of employer branding on Malaysian Gen Z’s intention to apply to local SMEs. Employer branding may affect the Malaysian Gen Z’s intention to apply to local SMEs through the economic value, social value, development value, and organisational...

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Bibliographic Details
Main Authors: Lum, Yat Kwai, Ng, Hui Yen
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/6049/1/fyp_BA_2023_LYK.pdf
http://eprints.utar.edu.my/6049/
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