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Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES

The purpose for this research project is to study the impact of employer branding on Malaysian Gen Z’s intention to apply to local SMEs. Employer branding may affect the Malaysian Gen Z’s intention to apply to local SMEs through the economic value, social value, development value, and organisational...

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Main Authors: Lum, Yat Kwai, Ng, Hui Yen
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
HB Economic Theory
HG Finance
HJ Public Finance
HM Sociology
T Technology (General)
Online Access:http://eprints.utar.edu.my/6049/1/fyp_BA_2023_LYK.pdf
http://eprints.utar.edu.my/6049/
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spelling my-utar-eprints.60492023-12-21T13:50:22Z Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES Lum, Yat Kwai Ng, Hui Yen HB Economic Theory HG Finance HJ Public Finance HM Sociology T Technology (General) The purpose for this research project is to study the impact of employer branding on Malaysian Gen Z’s intention to apply to local SMEs. Employer branding may affect the Malaysian Gen Z’s intention to apply to local SMEs through the economic value, social value, development value, and organisational reputation of the local SMEs. The researchers targeted on the final year undergraduate business students from Universiti Tunku Abdul Rahman (UTAR) and Universiti Utara Malaysia (UUM). Thus, the questionnaire is distributed through Google form, and the researchers have successfully collected 366 responses. Statistical Package for the Social Sciences (SPSS) Version 29 has been used to analyse and interpret the data collected for pilot study and pilot study. To test the significant relationship between the independent variables (economic value, social value, development value, and organisational reputation), and dependent variable (intention to apply), the researchers have used the Pearson Correlation Analysis, and Multiple Linear Regression Analysis. In conclusion, it has been found that all the independent variables (economic value, social value, development value, and organisational reputation) have significant and positive relationship with the dependent variable (intention to apply). The summary of major findings, implications of the study, limitations and recommendations of this study have provided in this research. 2023-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6049/1/fyp_BA_2023_LYK.pdf Lum, Yat Kwai and Ng, Hui Yen (2023) Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES. Final Year Project, UTAR. http://eprints.utar.edu.my/6049/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HB Economic Theory
HG Finance
HJ Public Finance
HM Sociology
T Technology (General)
spellingShingle HB Economic Theory
HG Finance
HJ Public Finance
HM Sociology
T Technology (General)
Lum, Yat Kwai
Ng, Hui Yen
Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES
description The purpose for this research project is to study the impact of employer branding on Malaysian Gen Z’s intention to apply to local SMEs. Employer branding may affect the Malaysian Gen Z’s intention to apply to local SMEs through the economic value, social value, development value, and organisational reputation of the local SMEs. The researchers targeted on the final year undergraduate business students from Universiti Tunku Abdul Rahman (UTAR) and Universiti Utara Malaysia (UUM). Thus, the questionnaire is distributed through Google form, and the researchers have successfully collected 366 responses. Statistical Package for the Social Sciences (SPSS) Version 29 has been used to analyse and interpret the data collected for pilot study and pilot study. To test the significant relationship between the independent variables (economic value, social value, development value, and organisational reputation), and dependent variable (intention to apply), the researchers have used the Pearson Correlation Analysis, and Multiple Linear Regression Analysis. In conclusion, it has been found that all the independent variables (economic value, social value, development value, and organisational reputation) have significant and positive relationship with the dependent variable (intention to apply). The summary of major findings, implications of the study, limitations and recommendations of this study have provided in this research.
format Final Year Project / Dissertation / Thesis
author Lum, Yat Kwai
Ng, Hui Yen
author_facet Lum, Yat Kwai
Ng, Hui Yen
author_sort Lum, Yat Kwai
title Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES
title_short Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES
title_full Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES
title_fullStr Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES
title_full_unstemmed Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES
title_sort impact of employer branding on malaysian gen z’s intention to apply to local smes
publishDate 2023
url http://eprints.utar.edu.my/6049/1/fyp_BA_2023_LYK.pdf
http://eprints.utar.edu.my/6049/
_version_ 1787140953363972096
score 13.211869

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