Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia

Convenience is key in today's environment because the Internet is intertwined with everything. This has propelled the success of e-commerce to new heights. This double-edged sword has brought upon distractions to e-commerce customers from other forms of entertainments. What is left is a short a...

詳細記述

保存先:
書誌詳細
主要な著者: Oon, Bennet Wei Sharn, Chan, Chen Meng
フォーマット: Final Year Project / Dissertation / Thesis
出版事項: 2023
主題:
オンライン・アクセス:http://eprints.utar.edu.my/5447/1/fyp_MK_2023_BOWS.pdf
http://eprints.utar.edu.my/5447/
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