Staff View: Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia

Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia

Convenience is key in today's environment because the Internet is intertwined with everything. This has propelled the success of e-commerce to new heights. This double-edged sword has brought upon distractions to e-commerce customers from other forms of entertainments. What is left is a short a...

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Main Authors:	Oon, Bennet Wei Sharn, Chan, Chen Meng
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HF Commerce T Technology (General) TA Engineering (General). Civil engineering (General)
Online Access:	http://eprints.utar.edu.my/5447/1/fyp_MK_2023_BOWS.pdf http://eprints.utar.edu.my/5447/
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id	my-utar-eprints.5447
record_format	eprints
spelling	my-utar-eprints.54472023-08-16T07:55:36Z Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia Oon, Bennet Wei Sharn Chan, Chen Meng HF Commerce T Technology (General) TA Engineering (General). Civil engineering (General) Convenience is key in today's environment because the Internet is intertwined with everything. This has propelled the success of e-commerce to new heights. This double-edged sword has brought upon distractions to e-commerce customers from other forms of entertainments. What is left is a short among the generation Z customers. Generation Z Malaysians take up 29% of the Malaysian population, making it the largest age group. While still being technologically dependent and attention deficient. E-service quality can improve customer’s overall associations towards a platform and influencing their perception of the platform to achieve customer engagement. E-S-QUAL model was applied in this research to discover the impact of e-service quality towards customer engagement on e-commerce platforms among Generation Z in Malaysia. It is the most commonly used and externally validated scale in the context of e-service quality. The four independent variables were derived from the model which are efficiency, fulfilment, privacy and system availability. The four hypotheses were constructed to identify if these variables have an effect on customer engagement on e-commerce platforms. The sample size for this study is 400 Generation Z e-commerce users (18–25-year-old) as the target respondents. The questionnaire was implemented with reliability test and validated with construct validity and content validity. The results were analysed with the use of Statistical Package for the Social Sciences (SPSS). Inferential analysis method was employed using Pearson Correlation Coefficient and Multiple Linear Regression to identify the relationship between the independent variables and dependent variable in this study. The main limitation of the study is the use of convenience sampling which did not accurately represent the population demographic to increase the accuracy of the study's findings. 2023-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5447/1/fyp_MK_2023_BOWS.pdf Oon, Bennet Wei Sharn and Chan, Chen Meng (2023) Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/5447/
institution	Universiti Tunku Abdul Rahman
building	UTAR Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Tunku Abdul Rahman
content_source	UTAR Institutional Repository
url_provider	http://eprints.utar.edu.my
topic	HF Commerce T Technology (General) TA Engineering (General). Civil engineering (General)
spellingShingle	HF Commerce T Technology (General) TA Engineering (General). Civil engineering (General) Oon, Bennet Wei Sharn Chan, Chen Meng Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia
description	Convenience is key in today's environment because the Internet is intertwined with everything. This has propelled the success of e-commerce to new heights. This double-edged sword has brought upon distractions to e-commerce customers from other forms of entertainments. What is left is a short among the generation Z customers. Generation Z Malaysians take up 29% of the Malaysian population, making it the largest age group. While still being technologically dependent and attention deficient. E-service quality can improve customer’s overall associations towards a platform and influencing their perception of the platform to achieve customer engagement. E-S-QUAL model was applied in this research to discover the impact of e-service quality towards customer engagement on e-commerce platforms among Generation Z in Malaysia. It is the most commonly used and externally validated scale in the context of e-service quality. The four independent variables were derived from the model which are efficiency, fulfilment, privacy and system availability. The four hypotheses were constructed to identify if these variables have an effect on customer engagement on e-commerce platforms. The sample size for this study is 400 Generation Z e-commerce users (18–25-year-old) as the target respondents. The questionnaire was implemented with reliability test and validated with construct validity and content validity. The results were analysed with the use of Statistical Package for the Social Sciences (SPSS). Inferential analysis method was employed using Pearson Correlation Coefficient and Multiple Linear Regression to identify the relationship between the independent variables and dependent variable in this study. The main limitation of the study is the use of convenience sampling which did not accurately represent the population demographic to increase the accuracy of the study's findings.
format	Final Year Project / Dissertation / Thesis
author	Oon, Bennet Wei Sharn Chan, Chen Meng
author_facet	Oon, Bennet Wei Sharn Chan, Chen Meng
author_sort	Oon, Bennet Wei Sharn
title	Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia
title_short	Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia
title_full	Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia
title_fullStr	Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia
title_full_unstemmed	Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia
title_sort	impact of perceived e-service quality towards customer engagement on e-commerce platform among generation z in malaysia
publishDate	2023
url	http://eprints.utar.edu.my/5447/1/fyp_MK_2023_BOWS.pdf http://eprints.utar.edu.my/5447/
_version_	1775627967766986752
score	13.211869

Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia

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