The impact of e-commerce platforms' live-streaming features on Malaysian young adults' purchasing behavior
Livestream shopping is an act of purchasing products through social media and e-commerce platforms' broadcasting abilities. Live-streaming can boost a product’s exposure by allowing the owner to showcase the product to the audience directly. This research is to study the impact of livestream e-...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/6346/1/Yeong_Shu_Wee%2DFYP.pdf http://eprints.utar.edu.my/6346/ |
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