A conceptual framework for market orientation and organizational performance in takaful business in Malaysia.

The aim of this paper is to propose a conceptual framework in order to study the market orientation an organizational performance in takaful business in Malaysia. Clearly the framework suggests that market orientation would influence performance of the organization.Innovation would be considered as...

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Bibliographic Details
Main Authors: Norizan, Remli, Wan Norhayate, Wan Daud
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
Online Access:http://eprints.unisza.edu.my/108/1/FH03-FPP-20-38928.pdf
http://eprints.unisza.edu.my/108/
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