An exploration on the process of brand identity building in the context of Malaysian cafe
Identity is vital when communication takes place. Thus, building a strong brand identity has become a prime marketing concern for many business owners. In previous years, the focus was on the communication between the organisation and the customers. This study extended previous research by focusi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/12245/1/26128-78656-1-PB.pdf http://journalarticle.ukm.my/12245/ http://ejournal.ukm.my/mjc/issue/view/1085 |
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