Challenges of branding among public and private universities: the Malaysian context
Many studies on higher education branding are situated in developed higher education markets such as the US, the UK, and Australia. This work-in-progress paper examines the challenges of higher education branding in the context of Malaysia, a developing higher education market, and argues that pub...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/46132/1/46132.pdf http://irep.iium.edu.my/46132/ http://www.ipislam.edu.my/index.php/research/read/108/ICERP2015-PROCEEDING |
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