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The Influence of Students’ Negative Emotions in a Malaysian University

Nowadays, education attracts increasing attention from individuals and governments, because it can smart people and bring economics benefits. And as a type of services, education’s customers are students. The students’ behavioral responses of negative emotions which caused by failure services are...

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Main Author: Wu, Wen Qian
Format: Thesis
Language:English
Published: 2013
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.intimal.edu.my/655/1/MBA%20-%2067.pdf
http://eprints.intimal.edu.my/655/
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spelling my-inti-eprints.6552017-01-17T01:34:24Z http://eprints.intimal.edu.my/655/ The Influence of Students’ Negative Emotions in a Malaysian University Wu, Wen Qian HD28 Management. Industrial Management Nowadays, education attracts increasing attention from individuals and governments, because it can smart people and bring economics benefits. And as a type of services, education’s customers are students. The students’ behavioral responses of negative emotions which caused by failure services are significant for service providers. But there is no such study in Malaysia. Then the aim of this study is to analyze the impact of negative emotions on negative word of mouth in a Malaysian university. The main theory about the similar study is emotion appraisal theories. And anger, regret and disappointment are consumers frequently experienced these three negative emotions among all the emotions after a failed service (Bougie., 2003, Bonifield & Cole, 2007; Cronin, Brocato, Baker, Bourdeau, & Voorhees, 2009). Then they selected to be analysed the influence to negative word of mouth behavior in a Malaysian university. And further research can be executed based on this research framework toschools and other teaching institutions. About method, quantitative research approach was adopted in this study and 250 questionnaires were distributed to students in INTI International University. Afterward, SPSS software was used to analyze data. 2013 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/655/1/MBA%20-%2067.pdf Wu, Wen Qian (2013) The Influence of Students’ Negative Emotions in a Malaysian University. Masters thesis, INTI International University.
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Wu, Wen Qian
The Influence of Students’ Negative Emotions in a Malaysian University
description Nowadays, education attracts increasing attention from individuals and governments, because it can smart people and bring economics benefits. And as a type of services, education’s customers are students. The students’ behavioral responses of negative emotions which caused by failure services are significant for service providers. But there is no such study in Malaysia. Then the aim of this study is to analyze the impact of negative emotions on negative word of mouth in a Malaysian university. The main theory about the similar study is emotion appraisal theories. And anger, regret and disappointment are consumers frequently experienced these three negative emotions among all the emotions after a failed service (Bougie., 2003, Bonifield & Cole, 2007; Cronin, Brocato, Baker, Bourdeau, & Voorhees, 2009). Then they selected to be analysed the influence to negative word of mouth behavior in a Malaysian university. And further research can be executed based on this research framework toschools and other teaching institutions. About method, quantitative research approach was adopted in this study and 250 questionnaires were distributed to students in INTI International University. Afterward, SPSS software was used to analyze data.
format Thesis
author Wu, Wen Qian
author_facet Wu, Wen Qian
author_sort Wu, Wen Qian
title The Influence of Students’ Negative Emotions in a Malaysian University
title_short The Influence of Students’ Negative Emotions in a Malaysian University
title_full The Influence of Students’ Negative Emotions in a Malaysian University
title_fullStr The Influence of Students’ Negative Emotions in a Malaysian University
title_full_unstemmed The Influence of Students’ Negative Emotions in a Malaysian University
title_sort influence of students’ negative emotions in a malaysian university
publishDate 2013
url http://eprints.intimal.edu.my/655/1/MBA%20-%2067.pdf
http://eprints.intimal.edu.my/655/
_version_ 1644541266448351232
score 13.211869

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