A REVIEW OF BURGELMAN AND GROVE’S CONCEPT OF STRATEGIC DISSONANCE
Strategic dissonance, a concept central to the field of strategic management, encapsulates the inherent challenges organizations face in maintaining alignment between their intended strategies and the actual execution of those strategies. This phenomenon arises from dynamic interactions between...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1881/1/jobss2023_35.pdf http://eprints.intimal.edu.my/1881/ http://ipublishing.intimal.edu.my/jobss.html |
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