Determinants of consumer preference to patronize retail outlets (supemarkets) / Normah Sidi

Purpose - This study was undertaken with the purpose of finding out the factors that influence shoppers of their supermarket preference, profile the characteristics of shopping behaviour and identify supermarket attributes that shoppers’ prefer when shopping at the outlets. Design I Methodology - A...

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Bibliographic Details

Main Author:	Sidi, Normah
Format:	Student Project
Language:	en
Published:	2007
Subjects:	H Social Sciences (General) Study and teaching. Research
Online Access:	https://ir.uitm.edu.my/id/eprint/113473/1/113473.pdf https://ir.uitm.edu.my/id/eprint/113473/
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