Determinants of consumer preference to patronize retail outlets (supemarkets) / Normah Sidi
Purpose - This study was undertaken with the purpose of finding out the factors that influence shoppers of their supermarket preference, profile the characteristics of shopping behaviour and identify supermarket attributes that shoppers’ prefer when shopping at the outlets. Design I Methodology - A...
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| Format: | Student Project |
| Language: | en |
| Published: |
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/113473/1/113473.pdf https://ir.uitm.edu.my/id/eprint/113473/ |
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