Tourism promotion through vlog advertising and customer engagement behaviours of generation Z
This study investigates the effectiveness of Vlogs as an advertising tool to promote the tourism sector in Pakistan using Ducoffe�s Advertising Value Model and stimulus-organism-response (S-O-R) framework, and its subsequent effect on customer engagement behaviours (CEBs). Data were collected from...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Published: |
Routledge
2022
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| Online Access: | http://scholars.utp.edu.my/id/eprint/33957/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85142338944&doi=10.1080%2f13683500.2022.2144156&partnerID=40&md5=c8fa1bf9384312afe26edb4c9f3bc19f |
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