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Customer retention : atonement oriented recovery strategies in the retail banking industry in Malaysia

Customer retention : atonement oriented recovery strategies in the retail banking industry in Malaysia by Yeop Yunus Nek Kamal, M Goury Arsalan, Abd Razak Ahmad Zainal Abidin, Md Latip Nor Azrin,

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Bibliographic Details
Main Author:	Yeop Yunus Nek Kamal, M Goury Arsalan, Abd Razak Ahmad Zainal Abidin, Md Latip Nor Azrin,
Format:	article
Language:	zsm
Published:	Universiti Pendidikan Sultan Idris 2017
Subjects:	HG Finance
Online Access:	https://ir.upsi.edu.my/detailsg.php?det=3610 https://ir.upsi.edu.my/detailsg.php?det=3610
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