Exploring the reasons for bank-switching behavior in retail banking
Purpose The development and maintenance of a long-term relationship with customers are essential for banks to bolster their profits and thrive in a competitive environment. This study aims to explore the key factors that influence individuals' bank-switching behavior in the Malaysian retail ban...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Emerald Group Publishing Ltd
2022
|
| Subjects: | |
| Online Access: | http://eprints.um.edu.my/33706/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|