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Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan

Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotional tools are considered a critical factor in destination image formation.This study aims to evaluate the role of promotional tools utilized to promote MICE tourism on the formatio...

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Main Authors: Lim, Khong Chiu, Ananzeh, Omar A.
Format: Article
Language:English
Published: University of Primorska 2012
Subjects:
GV Recreation Leisure
Online Access:http://repo.uum.edu.my/9868/3/lkc.pdf
http://repo.uum.edu.my/9868/
http://academica.turistica.si/
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spelling my.uum.repo.98682014-04-01T08:48:45Z http://repo.uum.edu.my/9868/ Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan Lim, Khong Chiu Ananzeh, Omar A. GV Recreation Leisure Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotional tools are considered a critical factor in destination image formation.This study aims to evaluate the role of promotional tools utilized to promote MICE tourism on the formation of the touristic image of Jordan.The differences in the perceptions of local and international MICE participants on the importance of promotional tools in terms of their sociodemographic characteristics were also examined. The T-test, ANOVA and simple regression analysis are used to test the hypotheses.Results show the significant differences among MICE participants' perceptions on the importance of promotional tools and the role of promotional tools to influence the touristic image of Jordan.The results of the study could be assessed by event planners, event organizers, and other MICE event stakeholders,as well as enriching the limited research in MICE tourism in developing countries. University of Primorska 2012-06 Article PeerReviewed application/pdf en http://repo.uum.edu.my/9868/3/lkc.pdf Lim, Khong Chiu and Ananzeh, Omar A. (2012) Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan. Academica Turistica - Tourism and Innovation Journal, 5 (1). pp. 59-73. ISSN 1855-3303 http://academica.turistica.si/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Lim, Khong Chiu
Ananzeh, Omar A.
Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan
description Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotional tools are considered a critical factor in destination image formation.This study aims to evaluate the role of promotional tools utilized to promote MICE tourism on the formation of the touristic image of Jordan.The differences in the perceptions of local and international MICE participants on the importance of promotional tools in terms of their sociodemographic characteristics were also examined. The T-test, ANOVA and simple regression analysis are used to test the hypotheses.Results show the significant differences among MICE participants' perceptions on the importance of promotional tools and the role of promotional tools to influence the touristic image of Jordan.The results of the study could be assessed by event planners, event organizers, and other MICE event stakeholders,as well as enriching the limited research in MICE tourism in developing countries.
format Article
author Lim, Khong Chiu
Ananzeh, Omar A.
author_facet Lim, Khong Chiu
Ananzeh, Omar A.
author_sort Lim, Khong Chiu
title Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan
title_short Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan
title_full Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan
title_fullStr Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan
title_full_unstemmed Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan
title_sort evaluating the relationship between the role of promotional tools in mice tourism and the formation of the touristic image of jordan
publisher University of Primorska
publishDate 2012
url http://repo.uum.edu.my/9868/3/lkc.pdf
http://repo.uum.edu.my/9868/
http://academica.turistica.si/
_version_ 1644280225672986624
score 13.211869

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