Evaluating the relationship between the role of promotional tools in MICE tourism and the formation of the touristic image of Jordan
Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotional tools are considered a critical factor in destination image formation.This study aims to evaluate the role of promotional tools utilized to promote MICE tourism on the formatio...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/9868/3/lkc.pdf http://repo.uum.edu.my/9868/ http://academica.turistica.si/ |
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