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The role of MICE destination attributes on forming Jordan touristic image

The attributes of a MICE destination have been shown to have a vital role on the formation of its touristic image. This study examines the role of MICE destination attributes on the formation of the touristic image of Jordan from the perspective of local and international MCE event participants.Amm...

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Main Authors: Lim, Khong Chiu, Ananzeh, Omar A.
Format: Article
Language:English
Published: SAVAP International 2012
Subjects:
GV Recreation Leisure
Online Access:http://repo.uum.edu.my/9867/1/Lim2.pdf
http://repo.uum.edu.my/9867/
http://www.journals.savap.org.pk/
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spelling my.uum.repo.98672014-04-01T08:32:07Z http://repo.uum.edu.my/9867/ The role of MICE destination attributes on forming Jordan touristic image Lim, Khong Chiu Ananzeh, Omar A. GV Recreation Leisure The attributes of a MICE destination have been shown to have a vital role on the formation of its touristic image. This study examines the role of MICE destination attributes on the formation of the touristic image of Jordan from the perspective of local and international MCE event participants.Amman and the Dead Sea were the study site of this study.Push-Pull theory was utilised to show the importance of pull attributes on forming the destination Image. The relative importance of six attributes of MICE destination is determined.The results revealed significant differences between participants on their perceptions on the importance of MICE destination attributes and that MICE destination attributes influence the destination image formation The findings also provided implications for event planners, event organizers, and other MICE stakeholders in Jordan as well as for academic researchers in MICE tourism. SAVAP International 2012-07 Article PeerReviewed application/pdf en http://repo.uum.edu.my/9867/1/Lim2.pdf Lim, Khong Chiu and Ananzeh, Omar A. (2012) The role of MICE destination attributes on forming Jordan touristic image. Academic Research International, 3 (1). pp. 267-277. ISSN 2223-9553 http://www.journals.savap.org.pk/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Lim, Khong Chiu
Ananzeh, Omar A.
The role of MICE destination attributes on forming Jordan touristic image
description The attributes of a MICE destination have been shown to have a vital role on the formation of its touristic image. This study examines the role of MICE destination attributes on the formation of the touristic image of Jordan from the perspective of local and international MCE event participants.Amman and the Dead Sea were the study site of this study.Push-Pull theory was utilised to show the importance of pull attributes on forming the destination Image. The relative importance of six attributes of MICE destination is determined.The results revealed significant differences between participants on their perceptions on the importance of MICE destination attributes and that MICE destination attributes influence the destination image formation The findings also provided implications for event planners, event organizers, and other MICE stakeholders in Jordan as well as for academic researchers in MICE tourism.
format Article
author Lim, Khong Chiu
Ananzeh, Omar A.
author_facet Lim, Khong Chiu
Ananzeh, Omar A.
author_sort Lim, Khong Chiu
title The role of MICE destination attributes on forming Jordan touristic image
title_short The role of MICE destination attributes on forming Jordan touristic image
title_full The role of MICE destination attributes on forming Jordan touristic image
title_fullStr The role of MICE destination attributes on forming Jordan touristic image
title_full_unstemmed The role of MICE destination attributes on forming Jordan touristic image
title_sort role of mice destination attributes on forming jordan touristic image
publisher SAVAP International
publishDate 2012
url http://repo.uum.edu.my/9867/1/Lim2.pdf
http://repo.uum.edu.my/9867/
http://www.journals.savap.org.pk/
_version_ 1644280225380433920
score 13.211869

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