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The effect of market orientation as mediator to strategic planning practices and performance relationship: Evidence from Malaysian SMEs

The aim of this research is to examine direct relationship bet ween strategic planning practices and market orient at ion and the mediating effect of market orient at ion (MO) on the relationship between strategic planning practices (SPP) and SMEs” performance in Malaysia.It proposed a quantitative...

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Main Authors: Idar, Raduwan, Yusoff, Yuslina, Mahmood, Rosli
Format: Article
Language:English
Published: Elsevier Ltd. 2012
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/9562/1/1-s.pdf
http://repo.uum.edu.my/9562/
http://dx.doi.org/10.1016/S2212-5671(12)00322-X
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spelling my.uum.repo.95622016-04-20T03:37:49Z http://repo.uum.edu.my/9562/ The effect of market orientation as mediator to strategic planning practices and performance relationship: Evidence from Malaysian SMEs Idar, Raduwan Yusoff, Yuslina Mahmood, Rosli HB Economic Theory The aim of this research is to examine direct relationship bet ween strategic planning practices and market orient at ion and the mediating effect of market orient at ion (MO) on the relationship between strategic planning practices (SPP) and SMEs” performance in Malaysia.It proposed a quantitative analysis in which market orientation and strategic planning practices are key success factors of SMEs.Data were collect ed by means of a mail survey questionnaire completed by owner/managers randomly selected from a sampling frame of registered SMEs.The integrated questionnaire was used to measure the strategic planning practices of firms using thirty four items developed from several authors and market orientation was measured using a nine item scale adapted from Narver & Slater (1990).Firms” performance measurement was based on subjective evaluation involving self-report ed measures.The findings reveal that significant relationships exist between strategic planning practices and performance, and also between market orientation and performance.While market orientation was found to partially mediate the strategic planning practices and performance relationships.These findings may be of help to the owner/managers of SMEs to be more market oriented and practicing strategic planning in order for them to survive the intensely in competitive market environment. Elsevier Ltd. 2012 Article PeerReviewed application/pdf en http://repo.uum.edu.my/9562/1/1-s.pdf Idar, Raduwan and Yusoff, Yuslina and Mahmood, Rosli (2012) The effect of market orientation as mediator to strategic planning practices and performance relationship: Evidence from Malaysian SMEs. Procedia Economics and Finance, 4. pp. 68-75. ISSN 22125671 http://dx.doi.org/10.1016/S2212-5671(12)00322-X doi:10.1016/S2212-5671(12)00322-X
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Idar, Raduwan
Yusoff, Yuslina
Mahmood, Rosli
The effect of market orientation as mediator to strategic planning practices and performance relationship: Evidence from Malaysian SMEs
description The aim of this research is to examine direct relationship bet ween strategic planning practices and market orient at ion and the mediating effect of market orient at ion (MO) on the relationship between strategic planning practices (SPP) and SMEs” performance in Malaysia.It proposed a quantitative analysis in which market orientation and strategic planning practices are key success factors of SMEs.Data were collect ed by means of a mail survey questionnaire completed by owner/managers randomly selected from a sampling frame of registered SMEs.The integrated questionnaire was used to measure the strategic planning practices of firms using thirty four items developed from several authors and market orientation was measured using a nine item scale adapted from Narver & Slater (1990).Firms” performance measurement was based on subjective evaluation involving self-report ed measures.The findings reveal that significant relationships exist between strategic planning practices and performance, and also between market orientation and performance.While market orientation was found to partially mediate the strategic planning practices and performance relationships.These findings may be of help to the owner/managers of SMEs to be more market oriented and practicing strategic planning in order for them to survive the intensely in competitive market environment.
format Article
author Idar, Raduwan
Yusoff, Yuslina
Mahmood, Rosli
author_facet Idar, Raduwan
Yusoff, Yuslina
Mahmood, Rosli
author_sort Idar, Raduwan
title The effect of market orientation as mediator to strategic planning practices and performance relationship: Evidence from Malaysian SMEs
title_short The effect of market orientation as mediator to strategic planning practices and performance relationship: Evidence from Malaysian SMEs
title_full The effect of market orientation as mediator to strategic planning practices and performance relationship: Evidence from Malaysian SMEs
title_fullStr The effect of market orientation as mediator to strategic planning practices and performance relationship: Evidence from Malaysian SMEs
title_full_unstemmed The effect of market orientation as mediator to strategic planning practices and performance relationship: Evidence from Malaysian SMEs
title_sort effect of market orientation as mediator to strategic planning practices and performance relationship: evidence from malaysian smes
publisher Elsevier Ltd.
publishDate 2012
url http://repo.uum.edu.my/9562/1/1-s.pdf
http://repo.uum.edu.my/9562/
http://dx.doi.org/10.1016/S2212-5671(12)00322-X
_version_ 1644280140346163200
score 13.211869

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