The relationship between service quality and satisfaction on customer loyalty in Malaysian mobile communication industry
The paper explores the relationship between service quality and customer satisfaction on customer loyalty with regards to mobile phone usage among the postgraduate students of a university in Northern Malaysia. The sample consists of 341 students randomly selected from the population frame provided...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IIU Press and Research Centre, A.C.
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/9144/1/B.pdf http://repo.uum.edu.my/9144/ http://www.iiuedu.eu/press/journals/sds.html |
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