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The impact of automotive after-sales service quality and alternative attractiveness on customer loyalty

This study intends to explore the impact of an industry-specific dimension of service quality in automotive after-sales service and how it influences the level of customer loyalty towards Malaysian national carmakers.Each service industry carries different characteristics of consumer behaviour and t...

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Bibliographic Details
Main Authors: Saidin, Zainil Hanim, Mohd Mokhtar, Sany Sanuri, Saad, Rohaizah, Yusoff, Rushami Zien
Format: Article
Language:English
Published: ExcelingTech Publishers 2018
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/24447/1/IJSCM%207%201%202018%20177%20187.pdf
http://repo.uum.edu.my/24447/
http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2091
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Internet

http://repo.uum.edu.my/24447/1/IJSCM%207%201%202018%20177%20187.pdf
http://repo.uum.edu.my/24447/
http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2091

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