Hospital perception of a CRM system: A study of critical factors in private hospital in Malaysia
The aim of this study was to identify the factors that might influence perception about the benefits of a Customer Relationship Management (CRM) system, and the direction of this influence in private hospitals in Malaysia.Three factors (innovation, organizational, and environmental factors) were id...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/7020/1/jict115.pdf http://repo.uum.edu.my/7020/ http://jict.uum.edu.my/ |
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