Hospital perception of a CRM system: A study of critical factors in private hospital in Malaysia
The aim of this study was to identify the factors that might influence perception about the benefits of a Customer Relationship Management (CRM) system, and the direction of this influence in private hospitals in Malaysia.Three factors (innovation, organizational, and environmental factors) were id...
保存先:
| 主要な著者: | , , |
|---|---|
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Universiti Utara Malaysia Press
2012
|
| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/7020/1/jict115.pdf http://repo.uum.edu.my/7020/ http://jict.uum.edu.my/ |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|