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Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts

Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the cross-border M&A context. Furthermore, exixting research does not clearly demonstrate the role of...

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Main Authors: Jedin, Mohd. Haniff, Md Saad, Norsafinas
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
HF Commerce
Online Access:http://repo.uum.edu.my/4613/1/Mohd_Hanif__Norsafinas.pdf
http://repo.uum.edu.my/4613/
http://www.feb.unimas.my/apmc2011/
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spelling my.uum.repo.46132020-11-16T06:28:27Z http://repo.uum.edu.my/4613/ Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts Jedin, Mohd. Haniff Md Saad, Norsafinas HF Commerce Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the cross-border M&A context. Furthermore, exixting research does not clearly demonstrate the role of relationship among marketers' within the amalgamation process between acquirer and target firm. Hence, this paper addresses few propositions that related to strengthening the relationship effectiveness among the marketers in both firms, which at the same time upload the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among marketers. Drawing from the extent literature, propositions are developed, elaborating success factors to improve M&A integration performance. 2011-11 Conference or Workshop Item NonPeerReviewed application/pdf en http://repo.uum.edu.my/4613/1/Mohd_Hanif__Norsafinas.pdf Jedin, Mohd. Haniff and Md Saad, Norsafinas (2011) Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts. In: Asia Pacific Marketing and Management Conference (APM2C) 2011, 9-11 November 2011, Merdeka Palace Hotel, Kuching, Sarawak. (Unpublished) http://www.feb.unimas.my/apmc2011/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Jedin, Mohd. Haniff
Md Saad, Norsafinas
Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts
description Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the cross-border M&A context. Furthermore, exixting research does not clearly demonstrate the role of relationship among marketers' within the amalgamation process between acquirer and target firm. Hence, this paper addresses few propositions that related to strengthening the relationship effectiveness among the marketers in both firms, which at the same time upload the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among marketers. Drawing from the extent literature, propositions are developed, elaborating success factors to improve M&A integration performance.
format Conference or Workshop Item
author Jedin, Mohd. Haniff
Md Saad, Norsafinas
author_facet Jedin, Mohd. Haniff
Md Saad, Norsafinas
author_sort Jedin, Mohd. Haniff
title Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts
title_short Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts
title_full Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts
title_fullStr Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts
title_full_unstemmed Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts
title_sort propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts
publishDate 2011
url http://repo.uum.edu.my/4613/1/Mohd_Hanif__Norsafinas.pdf
http://repo.uum.edu.my/4613/
http://www.feb.unimas.my/apmc2011/
_version_ 1684655780857380864
score 13.211869

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