Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts
Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the cross-border M&A context. Furthermore, exixting research does not clearly demonstrate the role of...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/4613/1/Mohd_Hanif__Norsafinas.pdf http://repo.uum.edu.my/4613/ http://www.feb.unimas.my/apmc2011/ |
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