An internet marketing adoption framework for small business enterprises

Small business enterprises are the backbone of economic growth and innovation. The existence of the Internet provides opportunities for these enterprises to gain the benefits of Information and Communication Technologies in their business operations. However, small business enterprises often face a...

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Bibliographic Details
Main Authors: Mokhtar, Noor Fadhiha, Burgess, Stephen
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
Online Access:http://repo.uum.edu.my/4205/1/NoorF.pdf
http://repo.uum.edu.my/4205/
http://cob.uum.edu.my/ictom
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