Adoption of the marketing mix in small and medium-sized enterprises: Some suggestions
The marketing concept is relevant and applicable to all types of organizations. Although marketing is important to both large and small and medium-sized enterprises (SMEs), the literature appear to indicate that previous studies on marketing practices and activities have mainly emphasized examining...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
UUM Press
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/9873/1/MK.pdf http://repo.uum.edu.my/9873/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000776427 |
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